“Een Aaf mecht der Honnert”

In Luxembourgish we say: “Een Aaf mecht der Honnert”
(one monkey makes a hundred).

Everyone copies. Soon the whole world is doing the same thing but no one stops to ask if it was ever the right move to begin with.

At Prisma, doing our own thing has never meant reinventing the wheel for its own sake. It means trusting our gut over the industry’s copy-paste instinct, even when a gut feeling is harder to defend in a pitch deck than “that’s just how it’s done.”

Copying the firm next door, to follow the herd, has never once been our strategy. We rather stay true to ourselves. Test us. Trust us. 🌷